Show Some Color 2

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Show Some Color 2

Contents

Fabricators

Project Producers/Collaborators: Lu Fang, Jon Phillips, Sarah Wylie Ammerman, Zhu Jian Hui,

Project General

Since race, gender, and class are fundamental components of contemporary society, and with San Francisco's diverse racial constituency, Show Some Color is a series of video projects intended to explore, through female perspectives, how American citizens in San Francisco represent and define themselves racially. Post-9/11, with the Patriot Act, and increased racial profiling, and the Jena-6 protests, America is at a stage where race is an increasingly more sensitive topic that most prefer to remain silent on, yet it is intrinsic to individuals living in America. The distinctiveness of racial differences is concealed by over simplified views or the so-called "political correctness" that homogenizes and marginalizes mainstream discourse.

This project intends to investigate the complexity of race and how San Franciscans deal with race now through the lens of different participants of the project. Part one of the project focus on three young Asian American women's rather intimate dialog that reveals Asian immigrants' family value and their own desires. Part two of the project focus on how one can define their racial identities through performance.

Support for this project is provided by Southern Exposure's Alternative Exposure Grant Program.

Promotion and Pre-production

First, an open call will be posted to the major social network services including Facebook, Myspace, and Craigslist to target San Franciscan women. This open call, included in Appendix A at the end of this document, will invite any woman over the age of 21 to participate in a live event to create short video segments on their racial identity. The general guideline for the segment is to answer and interpret, "What does it mean to be a _____ woman?" The Fabricators will then invite six participants from the applicants from the open call. Then, at a live event at 111 Minna Gallery, outlined in section 4 below, with the Fabricators production team, each woman will be creating a five minute video with video crew. The women will be encouraged to express themselves in any way possible, and not limited to monologue. Each segment will be uploaded to the project website as they are shot. On this site, and live at the space, these videos will be voted on by people attending the event. All selected women who participate in the live event will receive $75 each. Other incentives for women participants include a chance to be on public access TV on AccessSF, live free promotion on the Internet, to get to network with artists/producers in attendance, and one free drink per participant. Also, after the public TV event, the top voted participant from the website will receive an additional $150 with web announcement.

Also, after the casting period, profile of six women participant will be release on project website. Based on their profile, Jay Dedman invites video bloggers and makers to team up with individual women. The team will be creating five minute videos during and after the main stage recording. Audience are also encouraged to bring in their own video and digital camera to join in groups and interview women participants. After the event, there will be a period of voting on the best video produced from the event whereby a top independent video producers will receive $100 each.


The Live Event: Show Some Color Live @ 111 Minna Gallery

The production of the videos is to take place at 111 Minna Gallery in downtown San Francisco from 5PM until 9 PM on October 30, 2007. During the event, all women and independent video producers will be recorded and recording, respectively. Also, there will be an official recording setup on the main stage in the gallery manned by the Fabricators production crew to produce five minutes segments with each women participant. This will be on the primary stage in the Zappa Lounge at 111 Minna and will have a large screen for projections behind it as a background.

Meanwhile groups of videobloggers and audience will team up with individual women performer to create five minutes interview video in the gallery space. These two groups of video recordings will happen simultaneously.

Also, the Fabricators will have a production workstation setup with a large storage capacity hard drive where video is edited live and uploaded for initial web voting on the Fabricators project website. Whenever the main stage is not being used, the video out of the Fabricators video workstation will be projected to expose the edit and upload process. The independent video producers will also upload their video after event. The top voted video clip will be awarded $100.

Also, of note is that all entrants to the event must sign a release form so that any interviews and other recordings may be legally used in the project for the night, uploaded onto the project website, and for clearance to be on AccessSF. And, the footage the independent video producers record is to be granted non-exclusive rights to the Fabricators for unlimited use.

The flow of the night begins with the first Show Some Color (part 1) playing on a large screen on the main 111 Minna stage where the women will be recorded later. This will transition into the initial stage recording and independent video producers recording and interview six women performers in the space about the project and relevant issues. This recording will take place for 3 hours approximately. Then, the rest of the night will consist of DJ's Zhu Jian Hui and Raphael Canedo live mixing of music composed from audio pieces collected from the recorded media from the night. Also, video output from the live studio workstation editing process will be used as a backdrop to encourage socializing about the topics and the project. The goal of this segment of the community event is to build involvement around this project and to collect contacts to insure that the final steps of the Show Some Color 2 will be sustainable.

The final step of the project is calculate from the web-based voting who is leading the voting by the third week of November. The top voted participant and video producer will be announced and awarded with $150 and $100. All participants will be thanked and given much credit due.


Post-production

After the event ends, then all footage will be collected and edited into a full 28 minute segment to be broadcast on AccessSF1 channel 29 on November 18 and 25, Sunday 3PM. Also, this video will be made available and promoted on the Fabricators project website. Appropriate press releases and announcements of this television broadcast will be made as well in order to explain voting and to refresh the community of participants.


Web Community

The web community is of major importance this project even before the live event because it will be the hub for communication about the project and recruit participants and video bloggers. Also, during the live event, footage will be uploaded directly to the Fabricators project website. After the live event voting will continue on this website and throughout the airing of the final high quality 28 minute video on AccessSF. It is vital that it be high quality and fit well in the contemporary aesthetic popular on Facebook and Myspace so that the ideas spread to their maximum capability.


AccessSF Broadcast

On November 18 and 25, 3:00PM Show Some Color 2 will be shown on AccessSF channel 29. Viewers are encouraged to visit the project website and vote for their favorite female participant and videos from video bloggers. The top independent video producer will receive $100 and the top voted woman participant will be recognized from this to receive $150 after this event.

Press Release Text

Show Some Color 2!

A Video Event Presented by Fabricatorz

Zappa Room at 111 Minna Street, San Francisco

Tuesday October 30 6-9PM

Free and Open to the Public

http://www.fabricatorz.com

Six women, chosen for this video taping event, will have five minutes to perform their race while independent video producers with crew will produce videos during the event. You're invited to join, watch, and vote on the performances as they are simultaneously projected live in the Zappa Room at 111 Minna, SF. The rest of the night will continue on with DJ sets by Raf Canedo and Eric Zhu using live media from the night for live productions. Plus, the whole night will be telecast on AccessSF public TV in San Francisco in November with the winning performance and video announced soon after! Come on out, get a drink, work into the mix and show some color!


Funding for this project is provided by Southern Exposure.

http://fabricatorz.com/wp-content/uploads/2007/10/showsomecolor-flier.jpg


Timeline

October 12

Open Call announced on web through Facebook, Myspace, Craigslist and through the Fabricators project website

October 15 - 20

Promote the project

October 24

Interview for participants at 111 Minna. From 12PM-4PM.

October 30

Live Event @ 111 Minna Gallery, SF

3:00PM-5:30PM

  • Crew set up at 111 Minna
  • Light and Sound testing
  • Food

5:30 PM

  • Women Participants and Vloggers arrive @ 111 Minna

5:30-6:30PM

  • screen Show Some Color 1

6:30 – 7:15PM

  • Five Performances (Performing sequence: #1 Amy Ratkovich - #2 Liesa Lietzke - #3 Sharay Davis - #4 Magdalena Soul - #5 Naoko Okabe
  • capturing videos and projected

7:15-8:00PM

  • Open Stage for audience performance
  • capturing videos and projected
  • Video makers and Vloggers make videos with participants
  • Raf DJ set

8:00-9:00PM

  • Video makers and Vloggers make videos with participants
  • Eric DJ set
  • Host wrap up the event, notes about next steps for the project and voting
  • Big thanks to everyone!

October 31

  • Final 28 minute video production begins

November 4

  • Contents available on web

November4-November 28

  • Votes collected for viewers' favorite participant and favorite video

November 18

  • Video shown on Access SF channel 29, 3PM


November 25

  • Video shown on Access SF channel 29, 3PM

November 29

Announce winning independent video producer and one favorite woman participant

November 30

Monetary award mailed out to winners

Crew

Producers

Lu Fang (lu@deerfang.org)

Jon Phillips (jon@rejon.org)

Sarah Wylie Ammerman (swammerman@gmail.com)

  • planing and preproduction
  • casting women participants
  • publicize event
  • Communicate and connect with local community
  • facilitate event location
  • facilitate equipment
  • coordination crew and work flow

Camera Operator

Brad Hoffarth

  • Produce five minutes videos with six women participants.


Lighting + Camera Assistant

Jon Thomas

  • Ensure recording environment and assist video taping.


Media Manager

Mark Hellar

  • Digitize videos from the main stage and videos from video bloggers
  • Upload content on web and maintain site during voting period

Equipment

Still Photographer

Bridget Lanigan

  • Document the event
  • Individual photos of performers

Equipment


Sound + DJ

Raf Canedo and Eric Zhu

Equipment List

  • XL-1 camera (Brad)
  • Tripod (Brad)
  • Lighting Kit (Brad)
  • Shotgun Mic + Stand (Brad)
  • Wireless Lavalier (Brad)
  • Extension Cords (Brad)
  • Cables (Brad)
  • Mixer(4 Channel Mic Mixer with XLR only inputs) (Brad)
  • Turn Table (at 111 Minna)
  • Laptops for video (Mark+Lu)
  • Laptops for DJ (Raf+Eric)
  • Hard Drive (Lu)
  • Sand Bags x many (Brad)
  • Gaff tape (Lu)
  • DV Tapes, x5 for crew, x20 for audience (Lu)
  • AA Batteries (Lu)
  • Projection Screen (Lu)
  • Video projector??
  • Projection Screen fixture??

Show Some Color 2 Open Call

CASTING FEMALE ROLES!

We are casting 6 female roles for a video project about racial identities.

You can be anyone as long as you are comfortable in front of a camera.


This is part of a video project titled Show Some Color (Part 2). You will have 5 minutes camera time to produce a video clip based on your understanding of your racial identity. It can be speech, story telling, dance, singing, improve, showing your special skills and many other ways that are not listed here.

This project is produced by video and media artists Deer Fang, Jon Phillips and Sarah Wylie Ammerman. Funding of the project is provided by Alternative Exposure Grant from Southern Exposure.


Production and Open Event

The final taping is a simultaneous open event, where you will produce the video with our camera crew while audience in the event will be able to see the process of making the video. The event is to take place on October 30 from 5PM to 9PM in downtown San Francisco gallery/bar 111 Minna.

Besides camera crew, local media producers will also be interviewing participants and recording this live event. DJ sets and socializing will take up the rest of the night to this completely open and free to the public event. Limited amount of drink tickets will be given out.

This will be a great event to network with other independent artists and video producers, so everyone should come on out!


Compensation, award and Exposure

There will be six participants selected for the final taping and each of them receives $75. Produced video clips will be accessible online for viewers’ voting. Most voted popular performer will be awarded $150.

Videos will also be shown on Channel 29 in November. Date to be announced.


Casting

Casting will take place during the week before final taping. Please consider and prepare on your five minute performance when you come for the casting.

If you are interested to be part of the project, please reply with following questionnaire to lu@deerfang.org

Thank you!


Questionnaire

1. What is your ethnicity? How do you define it?

2. How you will use five minute to interpret the idea about your racial identity?

3. There is a camera crew to produce this five minute video with you. Do you have any special request on the production such as lighting or background?

4. Are you going to bring any props or people for the video?

5. Due to allowance of budget, six participants will receive compensation for the final taping. If you are not one of the six will you still be interested to be invited to the event and produce the five minutes video with our team? All content will be accessible online and have equal opportunity for most voted award.

6. Contact information: Email, day-time phone number. Please also include mailing address if you will like to receive a copy of DVD.


  • Posted to Craig's List - October 11
  • Posted to Fecal Face Forum - October 12
  • Posted to MySpace Classifieds - October 12
  • Posted to SFAI Grad Listserv - October 12
  • Posted to CCA Grad Listserv - October 12
  • Posted to Backpage.com (SF Weekly) Forum - October 12


Open Call to Video Makers and Video Bloggers!


How will you interview and record women talking and performing on their racial identities at a free public event? The project feature six individual woman and each produces five minute video based on their racial identity during the event. We are looking for video makers and video bloggers to team up with each woman to create videos and do interviews.

The event will take place at 111 Minna Gallery/bar as part of Show Some Color project supported by Southern Exposure. After the event video producers can upload their video clips online and receive viewers' voting. Top voted video will be awarded $100. Final videos will also be shown on Access SF channel 29 in November.

This event will be excellent for networking and connecting with other artists, producers, and a source of great talent for future projects.

Must be 21 to participate. Drink tickets are available during the event.

  • Posted to CraigsList Forum - October 16
  • Posted to Fecal Face Forum - October 16
  • Posted to MySpace Classifieds - October 16
  • Posted to CCA Grad Listserv - October 16
  • Posted to Backpage.com (SF Weekly) Forum - October 16

Best Performer Award

$150

VBlogger Award

$100

Casting

October 24th 12-4PM, 111 Minna

Women Participants

  • Magdalena Soul

Free Style Dance (bring CD)

  • Naoko Okabe

Speech with Teddy Bears installation on stage.

  • Liesa Lietzke

Performance with whip cream

  • Sharay Davis

Spoken Words

  • Amy Ratkovich

Comedy Set

Vloggers

Crew Meeting Notes

  • Thank you for everyone's help!
  • General of the project and SOEX funding
  • Equipment Check
  • Individual Duties
  • JON
    • MC stuff?
    • videobloggers/recorders and how that fits in
    • voting and uploading of content
    • Raf and Zhu Jian Hui
  • Changes/Confirm Event Time Line
  • Arrival and Set up Schedual
  • Take Down/Clean up Schedule

Content Release Forms

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